The Job Market Has Changed. Most UX Professionals Haven’t.

Whether you’re early in your journey, mid-level and stuck, or highly experienced but overlooked — the #1 reason you’re not getting traction isn’t your skill.
It’s your positioning in a changed market.

👇🏼 The UX Career Shift Playbook shows you how to stand out, get noticed, and finally turn your experience into interviews. 👇🏼

Used by UX professionals across early-career, mid-career, and senior cross-functional backgrounds.

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If you’re doing “all the right things” and still not moving forward… you’re not alone.

You’ve tried fixing your portfolio, resume, and LinkedIn — and you’re still invisible.

Your experience feels valuable… but it’s not translating into interviews.

You’re applying everywhere, hearing nothing, and losing confidence you once had.

You don’t know if the problem is your story, your niche, or the roles you're targeting.

It’s not a lack of talent.
It’s a lack of market clarity (and that’s what this playbook fixes).

Created by a UX leader trusted by early-career designers, mid-level professionals, and senior cross-functional experts.

I'm Rajeev Subramanian. Design Leader, Founder of Shift UX, and Adjunct Faculty at Georgetown University.

Over the past 12 years, I’ve helped:

  • Early-career UX designers find their lane and get their first real traction
  • Mid-level designers break out of stagnation and reposition with confidence
  • Senior professionals translate cross-functional experience into high-impact roles

This playbook distills the 5 shifts that consistently move people forward, no matter where they start.

Inside this free playbook, you'll learn how to:

  • Identify the specialization that fits your actual background

  • Communicate your value in a way recruiters finally understand

  • Pick titles that reflect real market demand today

  • Avoid the “generalist trap” that blocks progress at every level

  • Position yourself so you stand out against what AI can’t replace

The 5 shifts that help early, mid, and senior UX professionals regain traction in today’s market.

Relevance Trumps Experience


Most designers focus on skill. Hiring managers focus on alignment.

Outdated Titles = Outdated Results


The market evolved. Many UX pros didn’t update their target roles.

The Market Fit Formula


How to craft a value narrative that finally gets attention.

The Application Illusion


Why applying more leads to less traction — and the new funnel that works.

The AI Hedge


What makes your experience impossible to automate (even if your portfolio isn’t perfect).

Real stories from designers across early-career, mid-career, and senior backgrounds.

“I finally understood what was blocking my job search. The clarity was instant.”

- Nolan S.

“My portfolio was good — but my message was off. After shifting it, I got traction right away.”

- Michael A.

“My 20 years of experience made sense for the first time. I finally had a story that matched the roles I wanted.”

- Karen M.

Want to go deeper?

Watch the free breakdown of how hiring has changed — and what actually works now.

Get the clarity you’ve been missing.

Whether you’re early in your UX journey, mid-career and stuck, or highly experienced but overlooked — the path forward begins with understanding how to reposition yourself in a changed market.

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